This children’s book on design should be a must read for CEOs

Jason Mayden has lived many lives. Starting as Nike’s first black industrial design trainee, he went on to become the chief designer of the Jordan brand, launching his own children’s brand Superheroic, serving as interim president of the launch of Fear of Gods athletics and countries as CEO of Design Collective Trillicon Valley.

Jason Mayden [Photo: courtesy A Kids Company About]

On top of all this, he is one of the proudest fathers I have ever met, and our conversations over the years have centered just as much on his children as his professional projects. So it’s not surprising that Mayden has published her first children’s book: A children’s book on design.

The book is part of a larger series of “empowering kids books” from the publisher A Kids Company About. The series covers a wide range of topics, including gender, voting, autism and money. When the team reached out to Mayden to write a book on design, he saw the opportunity as a natural fit.

[Photo: courtesy A Kids Company About]

“The beauty of children is that it does not take much for them to understand how to function as a designer, because they have been able to utilize make-believe, which is basically the same tool we use as designers when we put together moods. boards and customer journeys, “says Mayden.” Children do it every time they pick up a lifeless object and give it life. “

[Photo: courtesy A Kids Company About]

Over the course of 62 pages, Mayden uses light typography to tell his own story, beginning with his childhood when he was battling a blood infection in the hospital. He took advantage of the awful moment to dive into his own imagination. From there, the story slowly rolls out to an explainer about design that breaks down difficult concepts like inclusive design, while providing an overview of all the ways design influences everything from education to politics. In this sense, children’s book processing works very well to outline the scope of design while explaining concepts such as “like I’m five.” It’s the perfect short reading for adults, even if the story is written for children.

[Photo: courtesy A Kids Company About]

“We have grounded the word ‘innovation’. I do not think people understand the true definition of innovation, which is discovery,” says Mayden. “I hope to create the spirit of discovery in the next generation.”

[Photo: courtesy A Kids Company About]

Mayden’s entry into children’s publishing is part of a broader goal of paying it further in the design world. As a little Chicago southerner, he was inspired to become a designer when he read Batman number 307 when he saw Dr. Lucius Fox on the page for the first time. Fox is the black businessman and inventor who does everything from helping build Batcave to delivering Batman’s various gadgets – all the while rescuing Bruce Wayne’s failed business and convince him to invest in philanthropy.

“I’m aware that there’s a child out there who wants to see similarities in my story… And it could be the thing that changes their lives. I take that seriously, because I did not have a technical, creative leadership, that existed in the design world, “says Mayden.” I’ve made it a point to become the real Lucius Fox, so it’s no longer a myth that you can come from where I came from and do what I did. . “

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